Diversity Women in the Boardroom - 3076 Words

An old ancient Chinese proverb says, â€Å"Women hold up half the Earth.† The corporate world is on the forefront of believing these words. Women of the world today are being acknowledged as the key to economic success. Organizations all over the globe are learning the opportunities of opening up to diversity and adding women to their boardrooms. Ignoring talent in half the population is not the best method for an organization to create a successful and effective board. Urban Outfitters Inc. has not always been a top contender in the diverse corporate world. In this report, we will investigate how Urban Outfitters Inc. reluctantly took a step in the direction of updating the faces of their executive boardroom. We will discuss the†¦show more content†¦(Curtis, Schmid, amp; Struber, 2012)Fishing in a talent pool goes beyond the edge of the bank. Organizations benefit from extending past their quickly reached resources of contact lists and family members. Urban Outfitters, Inc reached for diversity in its boardroom May, 2013 with the appointment of Margaret Hayne. Margaret Hayne is the wife of the CEO, co-founder, and Chairman of the board, Richard Hayne. (Karr, 2014) The appointment of Haynes appears to represent tokenism. Tokenistic appointments discredit the abilities of the appointments contribution of talent and expertise. (James, 2013) Negative consequences of tokenism are diligently monitored and high pressure to perform. The appointment of an outside director, Elizabeth Ann Lambert, in December of 2014 reduced some of the residual adverse effects left on the public. In a boardroom, core similarities result in cohesive decisions. Neither extreme heterogeneous groups nor extreme homogeneous groups make good rational decisions for organizational goals. (Introduction and Conceptual Framework, 1997) Unity for action with the organization’s best interest in mind balances the detrimental results of the effort. Diverse bo ardrooms create aggressive advantages for an organization. Bringing a variety of perspectives to the table gives higher levels of critical analysis and lowers the likelihood of a groupthink scenario. (Shin, Kim, Lee, amp; Bien, 2012) Why does a good boardroom make good businessShow MoreRelatedFemale Participation in the Board Room1233 Words   |  5 Pagesintroduces more women into board room, and purposed an action plan for organization in order to encourage women to brake through the glass ceiling. By using the findings and recommendations of Lord Davies report, argument the action about how introduce more women into boardroom. This will guide organization, how to bring women into company boardroom and the women will get opportunity to participation in board room. Main body Affirmative action by company to bring more women into boardroom RecommendationRead MoreEssay on Understanding Research Methods1574 Words   |  7 Pageshave been asked to carry out a reading to identify and discuss different research methods in two different research studies and provide a critical and literary review of the same articles. The first text is called â€Å"Women in the Boardroom: Symbols and Substance?† .This paper proposes if women and minorities add a valuable new perspective that results in an enhanced corporate performance. The second is called â€Å"Knife crime statistics†. This paper summarises the available statistics that relate to knifeRead MoreCritical Thinking On Business Writing1262 Words   |  6 PagesIntroduction and Purpose: Women on board are bringing in diversity and intellect to the organization. The main idea of the article is to show how diversity in teams led to higher profitability and greater client satisfaction. The essence and central theme of this article is that increased number of women in an organization has increased its collective intelligence. There has been a strong correlation between the number of women on board and in the company’s ROI and ROE. Strengths : †¢ Women bring in enhancedRead MoreAudit Committee Member Hypothesis751 Words   |  4 PagesEurope (EY 2012). In 2012, UK Corporate Governance Code has been revised to strengthen the provisions on gender diversity on the board. The perceived benefits of gender diversity is further emphasised when a minimum target of 25% female representation have been set to be achieved by the FTSE-100 boards by 2015 (2010: 12.5%) (Lord Davies 2011). Prior psychology research have shown that women are generally more risk-averse and would prefer a more democratic and trust-building approach in making decisionRead MoreBoard Diversity As An Effective Corporate Governance1551 Words   |  7 PagesBoard Diversity as an Effective Corporate Governance Tool in a Developing Economy: Challenges and Prospects. NAME: BASSEY EDIDIONG OFFIONG The thesis will examine the effect of board diversity as a critical factor for ensuring effective corporate governance among public companies across the globe. The motivation for the research came on the backdrop of the approval of the European Commission proposal by the European Parliament to improve the gender balance in company boards last year which callsRead MoreBoard Dynamics and the Inï ¬â€šuence of Professional Background, Gender and Ethnic Diversity of Directors11390 Words   |  46 Pages218 CORPORATE GOVERNANCE Board Dynamics and the Inï ¬â€šuence of Professional Background, Gender and Ethnic Diversity of Directors* Nicholas van der Walt** and Coral Ingley Exploring the appointment of directors of different professional backgrounds, levels of independence, age, gender and ethnicity, this paper develops a taxonomy describing what is meant by diversity on the board and its implications for decision-making. Board conï ¬ guration is considered in terms of empirical evidence highlightingRead MoreThe Value of Diversity in the Workplace Essay808 Words   |  4 Pagescustomers for which they serve while determining the needs of these customers. This business process makes diversity a crucial part of a companys growth and operation. Hiring and retaining employees with diverse backgrounds to meet the demands of the global marketplace is the first step to meeting these challenges. Companies like EBS PaineWebber (Grano, 1999) have committed themselves to diversity so that they can establish themselves as a diverse organization ready to meet the needs of a diverse groupRead MoreThe Background And Organizational Framework Of Berkshire Hathaway1850 Words   |  8 Pages ORGANIZATIONAL DIVERSITY OR LACK THEREOF Berhshire-Hathaway is owned by one of the richest men in America. Berkshire-Hathaway is a holding company that owns many different companies. According to Reuter (2015), Berkshire Hathaway is made up of companies that if they were independent, nine of them would be among the Fortune 500. So, it is hard to believe that this company is the worst company on diversity efforts as of 2013! This paper will describe and examine the following: the background andRead MoreDiversity In The Workplace. . Diversity In The Workplace990 Words   |  4 PagesDiversity in the Workplace Diversity in the workplace is imperative even though some commentators argue that too much diversity can be negative. Diversity can lead to staff feeling ‘threatened or even annoyed by persons with views and backgrounds different from their own’ (Barsoux, Strebel and Manzoni, 2010). Instead of inclusivity, diversity can end up causing conflicts, as some staff are reluctant in changing their viewpoints and are less adaptable to change. The discourse relating to diversityRead MoreThe Executive Officer, Ceo949 Words   |  4 Pagesthe CEOs share in common. White males make up a large majority of the CEO population resulting in at 94% white and 92% male. There is a significant lack of diversity with 4% being black and 8% being women. The median age is 57 years old with the lowest age being in the low forties. CEOs that were born between 1946 and 1964 dominate the boardrooms of Fortune 100 companies. Warren Buffett, CEO of Berkshire Hathaway, at 83, narrowly beats out Rupert Murdoch, CEO of News Corp, as the senior statesman of

Karl Marx Alienation Theory Essay - 1536 Words

Since the late nineteenth century, industrialization has played an important role in supporting the economy of numerous countries. Industrial factories are essential to our societies and ways of life due to its ability to create various goods and services needed for sustaining our ever-growing wants and necessities. In a capitalist society, there are clear winners and losers, but not all societies follow this economic system. In some cultures, communism otherwise known as socialist party reign dominance and controls how production works and what is produced. Some political philosophers such as Karl Marx believed that a communist or socialist system can possibly fix some of the problems that capitalism causes. Specifically, fix issues with†¦show more content†¦For example, an employee is told by their employer that they must work an extended shift than usual to make boats. If the employee refuses to stay longer to make boats, they may be fired from their jobs. In addition to working tirelessly to make boats, the employees are not given an opportunity to use the boat on the water to enjoy time with their family or to spend time fishing independently. The employees obtain little fulfillment about the items they produce partially from the scarce time employees have to interact their created items. Over time, this leads a disgust of the items and a single perception of their jobs as only work without a chance of finding happiness for their hard work. Eventually, employees reach a point of disgust for their jobs and become alienated from what they produce. Once alienated, employees start to look forward to the weekend for tranquility from their monetary job. Marx believes alienation is inevitable in places such as manufactories or warehouses where mass productions of products are constructed and shipped to several cities. One part of Marx’s reasoning comes from his understanding of working conditions in factories, the other takes in account emotions o f both the superior and subordinate groups found in all social classes. Alienation occurs in the workplace due to superiors enforce subordinates to produce products on a large scale for society. For instance, employees are told by their superiors toShow MoreRelatedKarl Marx s Theory Of Alienation Essay1686 Words   |  7 PagesSociologist Karl Marx concentrated deeply on economic problems and related these matters to social issues. For example, when Marx examined capitalism in the labour sector he came to the conclusion that it drove workers to feel alienated from the product, themselves and those surrounding them. This essay will firstly give a brief overview of industrial capitalism and discuss Karl Marx’s early life and how he came up with the theory of alienation through his influences and life experiences. SecondlyRead MoreKarl Marx And Alienation ( 2000 )1034 Words   |  5 PagesKarl Marx and Alienation (1,800 – 2,000 words) Introduction about Marx (1818 – 1883): mention the materials that are going to be used to back up your points (minimum of 5 scholarly materials) Karl Marx (1818 – 1883) was a German theorist who had taken the theory of alienation into consideration. He was also involved in communist party in Germany, trying to overthrow the class system. Marx had been banished from Germany for his critical thinking, and moved to England where he had become a communistRead MoreKarl Marx : The Capitalist Mode Of Production Essay1365 Words   |  6 PagesKarl Marx is known as one of the worlds greatest philosophers. He’s also a very well touted sociologist. Marks wanted to understand the functioning of the capitalist mode of production. Marks used eight terms to help understand his theory which are, Base-Superstructure, Surplus Value, Class, Contradiction, Alienation, Reification, Mystification, and Ideology. In this essay I will explain what is meant by each term, secondly I will answer the question of: how is the terms related to other dimensionsRead MoreKarl Marx And Max Weber1324 Words   |  6 PagesKarl Marx and Max Weber w ere influential sociologists that paved the way for modern sociological school of thought. Both, Karl Marx and Max Weber contributed a lot to the study and foundation of sociology. Without their contributions sociology would not be as prominent as it is today. From the contribution of how sociology should be studied, to how they applied their theories to everyday life has influenced many sociologists. Predominantly, both of these theorists’ discussed the effects of capitalismRead MoreCompare and Contrast Marx’s Idea of Class and Durkheim’s Division of Labour?1641 Words   |  7 Pagesdivision of labour? The essay will begin by providing a brief introduction into the two perspectives of Functionalism and Marxism, focusing on the theories of the French Sociologist Emile Durkheim and the German philosopher Karl Marx. Then it will give a brief discussion showing the transformation that took place from feudalism to capitalism, providing the reader with an insight into the dramatic change that took place during a time of revolution and revolt. Finally the essay will compare and contrastRead MoreAdolf Marx : A Central Concern For The Young Karl Marx Essay1729 Words   |  7 Pagesâ€Å"Alienation‟ was a central concern for the young Karl Marx. Discuss the dimensions of this alienation in connection to Marx’s critique of capitalist society and comment on the contemporary relevance of this concept. Karl Marx is a critically renowned, prolific and revolutionary figure amongst historic academia and is considered to be one of the three founding fathers of Sociology. Working throughout the 19th century Marx’s work included the theory of ‘alienation’. Born in Germany, young Marx wasRead MoreIndustrialization Of The Industrial Revolution1214 Words   |  5 Pagessystem. The process of industrialisation largely affected the division of labour due to the increase in the mode of production. During this period, society transitioned from feudalism to capitalism due to the increasing progress of technology. â€Å"For Marx the industrial revolution marked the transition between two essentially different periods of capitalist development, the first being characterised by the dominance of manufacture and the second by the dominance of ‘modern industry’† (McQuaire, 1978Read MoreThe Three Types Of Theorizing1473 Words   |  6 PagesJessica Stuter September 18th, 2015 Midterm Comprehensive Essay- SOCI 410 1. According to Seidman, the three types of theorizing are scientific, philosophic, and moral. Scientific theorizing, also called the positivistic tradition as this refers to the use of the scientific method in order to study society, is used to describe social phenomena and behavior. Theories that fall under this umbrella can be tested by using the scientific method, they include hypothesis and can be tested. PhilosophicRead MoreKarl Marx and Estranged Labor Essay541 Words   |  3 PagesKarl Marx and Estranged Labor Marx on page 327 of his essay estranged labor is describing what to him were the fundamental conditions of labor under capitalism and why he found them detrimental to man. It is an essay about how people experience work. Marx criticizes capitalism by analyzing his theory of alienation.The theme for this essay was how workers in capitalism are alienated from their work .It covers 4 forms of alienation in capitalist society. Alienation is the transfer of propertyRead MoreCore Vs. Sociological Theory918 Words   |  4 PagesMidterm Essay: Core Figures in Sociological Theory What is the meaning of life? Ah, a question that has pondered the mind of an individual for eons and eons. In a feudal society, it was common to turn to faith and religion to answer such question. Eventually, man became hungry for evidence and truth, thus the Enlightenment was born. The Enlightenment was a period of remarkable intellectual development that occurred in Europe during the late seventeenth and early eighteenth centuries. The Enlightenment

Sales Department Issues Free Essays

Business Practice Management Counselor 65 Black Street London 5560 29th November 2011, Business Equipment and Systems Managing Director 7560 Louis Park Ave S Birmingham 3658 Object: Suggestions about the Sales Department M. BESOR, As you asked me to, I have conducted a survey to your employees. So are the observations I have made: As you may have noticed, these last eighteen months have been poor in sales: your company has lost 10% of its turnover because of the Sales Department. We will write a custom essay sample on Sales Department Issues or any similar topic only for you Order Now As you already know, this department changed its sales manager which strongly affected the work of the team. Before that change, the last manager knew how to motivate her team: we need to motivate it again. In order to do so, you should follow some advices that made their proofs. First of all, you could re-organize the team: to see with all members of the sales team what are their expectations. I heard that some of them would like to leave the team: it may be a way to have new blood and new ideas in the team. Some of the employees would like to move to another product line: let them make a try of a few months, if their quota doesn’t improve then you may be able to send them back to their last job. Before making any move, you should send them to a training to motivate them. In that way they will see they are important to the company: you spend money on their training in order to have a better qualified team. Second of all, you need to have a cohesive team. It exists some way to have one: you should organize a seminar that involves every one. You should choose a theme for the seminar like the Olympics Games: a way to represent the international strategy of the company. You could extend the seminar to other departments of the company and let them compete against each other: Like this the sales team could act like a united team. Another way to improve the moral of the team would be to get free coffee. Coffee is really important in the work world, letting them have free coffee would bring a better environment: they may work harder. Obviously, any abuse should not be accepted. Always in order to change the work environment into a better place, you should bring people together based on their product sales. Not having a complete open-space for the sales team but only for those who work on selling the same product. Otherwise, in order to have a united team, you should propose a new calculation mode based on the product team. It means that as you have 3 different teams, they should have some kind of competition between each other: if a team has the best progression of the month then the people of the team will obtain 2% more on its individual commission. Finally, it exists a complementary way to motivate your team: to offer them a ‘thank you’ gift when they are making a good job, individually or in group. That gift may be proposed under the form of a smartbox worth 60â‚ ¬. If you need any other information, do not hesitate to contact me. I really hope these few advices will help you to get better results in terms of benefits, environment and work. Looking forward to hearing from you, Yours sincerely, A. R. How to cite Sales Department Issues, Papers

Implementation of Plain Packaging †Free Samples to Students

Question: Discuss about the Implementation of Plain Packaging. Answer: Introduction Health warnings are mandatory in all the tobacco related products for retailing in Australia. The graphic warnings for health delivers a confronting and strong message to all the smokers regarding the harmful consequences of health that are caused due to the tobacco products and transmit the message for quitting whenever a person reaches to cigarette. The warning statements along with the graphics and the explanatory messages are proposed to increase the knowledge level of the people regarding the harmful impacts of cigarettes and to influence them to quit smoking (Newman-Norlund et al. 2014). The health department has some responsibility policies towards the health warnings and the Competition and Consumer (Tobacco) Information Standards 2011 is enforced by the Australian competition and consumer commission (Scollo et al. 2015). On 1st January 2012, the standards of the act has been expanded and updated and it has been made mandatory to include the following warnings related to the health from 1st December 2012: Five warnings for the cigars that includes explanatory messages, warning statements and graphics Increase in size of the graphics for the health warnings that must cover at least 75% of front surface for the packaging of tobacco products. 14 health warnings for most of the tobacco smoked products that include explanatory messages, warning statements and graphics (Wakefield et al. 2015). Maintaining 90% of the size of the back surface of the package that requires and to increase the size regarding covering of 75% of the back surface of most of the products. Cigars that are sold singly must include the health warning. 13 messages must be included regarding the health impacts of the chemicals that are included in the tobacco products in the cigarette packets and the cartons on the loose packs of tobacco. A rotational system must be there that will optimise the awareness and learning of the customers regarding the heath impacts of the smoking. There shall also include the 2 sets for the 7 health warnings that shall be changed in every 12 months. Since 1973, health warnings are continued to be appeared in the packaging of the tobacco products in Australia. However, during 1973 to 1994, it was required to put the health warnings through the separate legislation in each territory and state. The very 1st warning was like Warning Smoking is a health hazard and thereafter it expanded to 4 rotating warnings during 1985 that covered 15% of the front side of all the tobacco related packages (White, Williams and Wakefield 2015). Major stakeholders in the debate regarding the health warnings on cigarette packs The shareholders of the debate related to the health warnings of the cigarettes are in the view that the product like cigarette is different from the other regular products of the industry. The major shareholders of the debate are the doctors, advocates of public health and journalists who are always focussed on the question that whether cigarette caused the life taking disease like lung cancer. It is established that the product like cigarette itself is harmful enough to draw the action of the government (Hiilamo, Crosbie and Glantz 2014). Ethics associated with the advertising of tobacco products involves the concerns regarding the ethical questions for the advertising. Advertising is known as the attempt made by the owners of the services and goods to influence the potential and current customers to buy their products. Therefore, the intention of the advertisers or the owners of the product is to represent their product in such a way that will maximise the desirability of their product in the mind of the potential buyers. Some customers are in the view that the advertisement on the pack of the cigarettes is moral as it assists in taking rational decisions and making rational choices (Mays et al. 2014). However, the advertisements that are persuasive in nature are argued as unethical as it has an impact on the independent decisions of the consumers and the advertisements convince them to purchase the products. The major ethical issues associated with this are as follows: Information in the advertisements one of the major arguments that are in favour of the advertising is that the advertising offers the customers with crucial information related to the services and products that are offered for sale. The economists are in the view that economic transactions are associated with optimum information when all parties to the transaction have optimum information. The information here means the information related to the price, usage and the availability of the product in the market. As there is some time limit for the advertisements in the media, the content of the advertisement may not cover all the required information regarding the product like its usages, its origin, its qualities, its prices and the all the impacts of that may arise due to the usage of the product (Maynard et al. 2016). Therefore, the advertisers have the option of selecting the information that they want to show and the information they do not want to show. It is quite obvious that t he advertisers will show that things only which will persuade the potential customers to have desires for the product and for sure will not reveal the ill effect of the product. The major ethical question that arises here that in selection of the information that will be given through the advertisement has any intention of dishonesty to cheat the customers is involved or not. Another question is that whether the advertiser intentionally does not give full information to mislead the consumers or not. If the answers of these questions are in affirmative, then the standards of the advertisements for deception of the consumers will regard all the advertisements as unethical and does not offer clear idea regarding the advertisements of tobacco products that is exceptional in nature and demands for special treatment (Shankleman et al. 2015). Lies behind the tobacco advertisements - in any field, lying is considered is unethical. A lie is defined as a statement that is made by a person who knows it to be false. Three major elements are there when it is associated with the tobacco products. Those are: Determination of the intention with which the tobacco advertisements are suggested to their audience Tobacco advertisers are well known of the fact that the propositions are false Conception of the consumer who believes the false claims made in the advertisements of tobacco products and treats it as true (White, Williams and Wakefield 2015). Most of the advertisements for the tobacco products include very less verbal or written propositions regarding the tobacco products that can easily be treated as false or true, depending upon the mindset of the potential consumers. Therefore, the aspects of true or false vary with the person to person. It is baseless to argue upon the content of true or false as one statement which is true to someone may seem to be false to someone else. While the advertisements of tobacco products are communicated to large group of people and the number of smokers all over the world is quite high, it is a difficult task to establish the advertisements as false communication (Zacher et al. 2014). Cheating through omission another way of establishing the advertising of tobacco products as misleading is to check whether omission of one particular information leads to the consumers being misguided. The major issue here is that whether there should be any particular format of advertising or the particular information that must be included in the advertising to protect the consumers from being misguided. With the advertisements of tobacco products, it is argued by many people that the risks arising from the tobacco products are very high and therefore, the advertisements must include at least the detailed warnings related to health to maximise the resonance and comprehensibility (Andrews et al. 2016). The decision under the place of Randall Hedges If I were in the position of Randall Hedges, the public relation manager of Big Business Tobacco (BBT), I would have definitely opt for the inclusion of health warnings in the cigarette pack that is mandatory under the Australian law. Though the bottom line of every business is to earn profit, however, as the tobacco products are exceptional is its involves some ethical issues regarding the health hazards, the consumers must be informed about the ill effect of the tobacco products (Scollo et al. 2015). It is not mandatory in various Asian countries to include the health warning in the pack of the cigarettes, but if the ethical sides taken into consideration then the warnings must be included to make the consumers well informed about the product that they are consuming. Moreover, in the long-run the company will achieve a better position towards the corporate social responsibility through showing-up the concerns for the people (Durkin et al. 2015). Conclusions It is concluded from the above discussion that though there are lot of arguments regarding the advertisements of tobacco products and the ethical way to advertise the product, it is established that the pictorial warnings increases the awareness of the people and recall the health impacts from the usages of tobacco products. Prominent warnings increase the cessation of the services. A widespread strategy that includes awareness and education must be adopted to increase the level of awareness. The bigger graphics that are based on the pictorial warnings are influential to enforce and that have the biggest impact on the consumption of tobacco. Such pictorial inclusion may lead to loss for the tobacco companies but it carries a positive attitude for a better future for the people who consume the tobacco products. Total value of the below mentioned items as per the consolidated financial statements for the year ended 30th June 2016 Cash (and cash equivalents) - $ 51,884,000 Inventories - $546,437,000 Sales revenue - $ 39,54,467,000 Other income - $546,000 Plant and equipment - $183,570,000 Interest expenses - $38,57,000 Sales and marketing expenses - $ 404,575,000 Occupancy expenses - $ 173,792,000 Trade and other payables $ 384,928,000 Borrowings (non-current) - $ 109,736,000 (Jbhifi.com.au, 2017). Normal balance for each of the account Items Normal balance Effect of decrease Cash (and cash equivalents) Debit Asset side of balance sheet Inventories Debit Asset side of balance sheet Sales revenue Credit Revenue side of income statement Other income Credit Revenue side of income statement Plant and equipment Debit Asset side of balance sheet Interest expenses Debit Expenses side of income statement Sales and marketing expenses Debit Expenses side of income statement Occupancy expenses Debit Expenses side of income statement Trade and other payables Credit Liability side of balance sheet Borrowings (non-current) Credit Liability side of balance sheet Other accounts that are most likely to be affected - Cash (and cash equivalents) with increase of cash, the cash receivable account is reduced Inventories - Increase of inventory reduces that cash balance Sales revenue increase in sales revenue will increase the organizations shareholders equity like retained earnings and the assets like account receivables or cash Other income - increase in other income will increase the organizations shareholders equity like retained earnings and the assets like account receivables or cash Plant and equipment increase in plant and equipment will probably reduce the cash or increase the accounts payable along with the increase in depreciation expenses. Interest expenses increase in interest expenses will reduce the organizations shareholders equity like retained earnings and the assets like account cash and will increase the liabilities like borrowings Sales and marketing expenses - increase in sales and marketing expenses will reduce the organizations shareholders equity like retained earnings and the assets like cash Occupancy expenses - increase in occupancy expenses will reduce the organizations shareholders equity like retained earnings and the assets like cash Trade and other payables increase in trade and other payables will increase the purchase account Borrowings (non-current) with increase in borrowing the liability of the organization as well as the interest expenses go up. Reference Andrews, J.C., Netemeyer, R.G., Burton, S. and Kees, J., 2016. Effects of plain package branding and graphic health warnings on adolescent smokers in the USA, Spain and France.Tobacco control,25(e2), pp.e120-e126. Durkin, S., Brennan, E., Coomber, K., Zacher, M., Scollo, M. and Wakefield, M., 2015. Short-term changes in quitting-related cognitions and behaviours after the implementation of plain packaging with larger health warnings: findings from a national cohort study with Australian adult smokers.Tobacco control,24(Suppl 2), pp.ii26-ii32. Hiilamo, H., Crosbie, E. and Glantz, S.A., 2014. The evolution of health warning labels on cigarette packs: the role of precedents, and tobacco industry strategies to block diffusion.Tobacco control,23(1), pp.e2-e2. Jbhifi.com.au. (2017). JB Hi-Fi | Australias Largest Home Entertainment Retailer. [online] Available at: https://www.jbhifi.com.au/ [Accessed 15 May 2017]. Maynard, O.M., Brooks, J.C., Munaf, M.R. and Leonards, U., 2016. Neural mechanisms underlying visual attention to health warnings on branded and plain cigarette packs.Addiction. Mays, D., Niaura, R.S., Evans, W.D., Hammond, D., Luta, G. and Tercyak, K.P., 2014. Cigarette packaging and health warnings: the impact of plain packaging and message framing on young smokers.Tobacco control, pp.tobaccocontrol-2013. Newman-Norlund, R.D., Thrasher, J.F., Fridriksson, J., Brixius, W., Froeliger, B., Hammond, D. and Cummings, M.K., 2014. Neural biomarkers for assessing different types of imagery in pictorial health warning labels for cigarette packaging: a cross-sectional study.BMJ open,4(12), p.e006411. Scollo, M., Lindorff, K., Coomber, K., Bayly, M. and Wakefield, M., 2015. Standardised packaging and new enlarged graphic health warnings for tobacco products in Australialegislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competition and Consumer (Tobacco) Information Standard, 2011.Tobacco control,24(Suppl 2), pp.ii9-ii16. Scollo, M., Occleston, J., Bayly, M., Lindorff, K. and Wakefield, M., 2015. Tobacco product developments coinciding with the implementation of plain packaging in Australia.Tobacco control,24(e1), pp.e116-e122. Shankleman, M., Sykes, C., Mandeville, K.L., Di Costa, S. and Yarrow, K., 2015. Standardised (plain) cigarette packaging increases attention to both text-based and graphical health warnings: experimental evidence.Public health,129(1), pp.37-42. Wakefield, M., Coomber, K., Zacher, M., Durkin, S., Brennan, E. and Scollo, M., 2015. Australian adult smokers responses to plain packaging with larger graphic health warnings 1 year after implementation: results from a national cross-sectional tracking survey.Tobacco control,24(Suppl 2), pp.ii17-ii25. White, V., Williams, T. and Wakefield, M., 2015. Has the introduction of plain packaging with larger graphic health warnings changed adolescents perceptions of cigarette packs and brands?.Tobacco control,24(Suppl 2), pp.ii42-ii49. White, V., Williams, T. and Wakefield, M., 2015. Has the introduction of plain packaging with larger graphic health warnings changed adolescents perceptions of cigarette packs and brands?.Tobacco control,24(Suppl 2), pp.ii42-ii49. Zacher, M., Bayly, M., Brennan, E., Dono, J., Miller, C., Durkin, S., Scollo, M. and Wakefield, M., 2014. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor caf strips.Addiction,109(4), pp.653-662.

Gambling Essay Research Paper Research Paper 2Gambling free essay sample

Gambling Essay, Research Paper Research Paper 2 Gambling # 8220 ; Just one more pull, merely one more dollar. Anytime now this machine is certain to pay off large! # 8221 ; This is an illustration of the yak you may hear if standing along a row of slot machines, or # 8220 ; one arm bandits # 8221 ; as some like to name them. You might happen yourself in the thick of a diverse crowd. There are people observing their birthdays, and twosomes observing retirement. You see dying people seting Nis in slot machines, and you see others put on the lining 1000s on a manus of fire hook. Some are here for the societal facet and to hold merriment. Others are here, because they have no pick. They are addicted. Regardless of age, sum of money spent, or concluding for coming. They are all here to chance. Gambling has become a major facet of our cultural lives. However, its societal and economical impact remains controversial. We will write a custom essay sample on Gambling Essay Research Paper Research Paper 2Gambling or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some claim gaming is the reply to about all of our states fiscal jobs and concerns. Others are speedy to indicate out the ruins and negative facets of gaming. In order to do a determination on the gaming argument, it is of import to hear a assortment of sentiments on the subject. There are a few major positions as to what class we should take for chancing. The three positions are to make off with the restraints on gaming and openly advance it, modulate chancing to do it safer, and to halt gaming for the interest of all. The major focal point of pick one is that chancing is merely amusement, and it should be treated in that manner. Denny Rowe discusses why his household chooses Las Vegas, a premier location for chancing, as their favourite household holiday topographic point. Denny says, # 8220 ; It # 8217 ; s merriment, and the monetary value is right. # 8221 ; The Rowe household positions chancing every bit merely another manner to hold merriment and # 8220 ; spice # 8221 ; up a holiday. Apparently, they are non entirely. Many Americans who visit casino resorts say that they had a more hearty and more exciting holiday than others who visited ski or state resorts. They disagree with their oppositions who see chancing as a risky activity that needs to be smothered with limitations. They are speedy to indicate out that Americans have neer wanted a public bureau ordering to them how to pass their ain clip and money. Supporters of sentiment one think that frequently the authorities attempts to play # 8220 ; Big Brother # 8221 ; by seeking to forestall jobs before they occur. This, harmonizing to them, negatively effects our society by forcing authorities into our lives, decelerating economic growing, and by cut downing resources that may be needed to work out more serious issues as they arise. Opinion one besides substitutes the term # 8220 ; bet oning # 8221 ; for # 8220 ; gambling. # 8221 ; They feel like the word, # 8220 ; chancing # 8221 ; has a negative vibration, holding been associated with the Wild West, Mafia-owned casinos, and the Victorian thought that chancing is evil. They say that # 8220 ; bet oning # 8221 ; is a more impersonal, clear, and accurate representation of the industry. An industry that they point out is partly owned by 1000000s of Americans through common financess and stock investings. Supporters point out that this industry is flourishing, and we are all sharing the wealth. Americans spend more on gambling than books, recorded music, and films combined. Supporters of sentiment one point out that the gambling industry has invested 100s of 1000000s of dollars in communities across the state. They are speedy to demo illustrations of this. Every twelvemonth money from bet oning activities on Native lands has been placed into nutrient, lodging, and wellness plans that were enduring sever budget cuts at the custodies of federal authorities. ( H.C. 55 ) They besides focus on the occupations that are provided from the casinos. Gaming has brought over 10,000 occupations to people all over the country. ( H.C. 55 ) In add-on, 37 provinces have a lottery ; this gives occupants a fun manner to do voluntary parts to educational, environmental, and other operating financess. In 1994, lottery gross revenues amounted to merely over 30 billion and the provinces got to maintain 13.7 billion dollars to travel towards such financess. ( Davidson 65 ) Opinion one protagonists say that is $ 13.7 billion that taxpayers do non hold to worry about for the twe lvemonth. There are many people who support sentiment one ; nevertheless, there are some Americans that feel although casinos do hold advantages, they should be purely regulated. These people fall into the group of citizens who support sentiment two. This group feels that chancing is neither good nor bad. They feel that it is popular, but unsafe because it is easy abused. They compare it to alcohol, and point out that it can be socially lay waste toing. Opinion two protagonists call for a # 8220 ; major inspection and repair # 8221 ; in the enforcement and ordinance of all signifiers of chancing. They feel the authorities has a responsibility to protect American consumers by curtailing unjust concern patterns and unsafe merchandises. In contrast to sentiment one, pick two protagonists are in favour of the # 8220 ; Big Brother # 8221 ; pick. They feel the authorities must modulate about every facet of American life to forestall jobs before they occur. However, they still back up chancing to an extent. They feel that casinos can be good if net incomes are directed to the proper topographic point. Supporters of pick two feel the demand to step up ordinances to do chancing less seductive and less likely to be abused. For illustration, casinos should restrict stakes, halt functioning free intoxicant, acquire rid of the commissariats for easy recognition and ready entree to ATM machines. Opinion two protagonists besides feel the demand to criminalize province publicity of casino gaming and lotteries. Presently states spend 100s of 1000000s of dollars a twelvemonth on advertisement runs that coax people to wager. Choice two protagonists feel this is a bit inordinate. In add-on, they attribute increased offense rates to casinos. However, they do non experience that fring of casinos is the best reply, but instead implementing rigorous ordinances of crime-prevention attempts. Opinion two protagonists # 8217 ; bottom line is that chancing grosss can be helpful, but fueled by its popularity and economical benefits, chancing has grown excessively rapidly for society to RESs pool suitably. Gambling has to be made safe in order for society to genuinely profit. The following position is sentiment three. Choice three protagonists assert that # 8220 ; chancing is every bit incorrect as prostitution. # 8221 ; They province that # 8220 ; The dramatic growing of gaming is non the consequence of a popular motion. Rather, it is driven by the gaming industry with its high priced lobbyists and pie-in-the sky promises # 8221 ; ( Legalized Gambling ) . They add that chancing can neer be made wholly harmless and the effects greatly outweigh the benefits. Too many people are going addicted. Inspire magazine provinces that # 8220 ; Along with the growing in legal gaming, the figure of people at hazard of job gaming has risen to about 15 million, and the list of Gamblers Anonymous chapters has about doubled since 1990 # 8243 ; ( Inspire ) . Opinion three protagonists would wish to see chancing disappear. They add that this activity could neer be stopped wholly though, and lawgivers should non promote these destructive patterns. Lawgivers are promoti ng these behaviours by legalising them and turning them into societal norms. Choice three protagonists add that raising public grosss from such harmful activities puts the province on the moral degree of a # 8220 ; pimp # 8221 ; or # 8220 ; card shark. # 8221 ; Opinion three is based around three sentiments. First, they say that the civilization of chancing undermines indispensable American values. They feel it promotes a # 8220 ; societal pathology # 8221 ; that creates a sense that the good life is no longer earned by work and doggedness, but is alternatively based on fortune in chancing. Following, they feel that gaming is a fraud. They say it is a catch that allows the gaming industry to take away people # 8217 ; s belongings without giving anything in exchange. More than two out of every three people thought that chancing encourages people who can least afford it to waste their money. # 8221 ; ( Gambling 142 ) Third, they feel that chancing corrupts authorities and public plans. They point out that province authoritiess have become spouses with casino operators in advancing the fraud of gaming. Choice three feels that because gaming and the jobs associated with it are inseparable, there is merely one solution. Their solution is that the state has to halt the gaming industry # 8217 ; s growing, phase out all signifiers of gaming, and expose the gambling civilization for what it is. By educating the populace about the negative effects of chancing, we will non merely halt its enlargement, but roll back this threat that is destructing our society. ( Legalized Gambling ) It is evident that our civilization has many positions on the controversial subject of gaming, and each sentiment represents valid points. As illustrated in the old sentiments, chancing in our society is a controversial topic that strikes up a practical pouring out of point of views on a broad scope of specific issues. From funding fraud to offense rates, our society is torn between sentiments. Gambling means different things to many different people. Many see it as a signifier of guiltless amusement, while others think it is the Satan in camouflage. After analysing each of the three point of views, I have come up with sentiment four. My sentiment leans more towards pick one, but pulls thoughts from pick two. I feel that chancing has ever been a popular manner for people to socialise, hold merriment, and be highly entertaining with a great component of suspense. I agree that gaming is a quickly turning industry that might necessitate restrictions. However, I besides feel that Americans are smart plenty to cognize their bounds. Americans who enjoy casinos and all other types of bet oning do non necessitate a # 8220 ; Big Brother # 8221 ; authorities, to state them how to pass their clip and money. I think it is great that households can bask bet oning as a type of household holiday. However, I believe that during this clip it is of import to stress to younger kids that chancing has to be done in a responsible manner, and that there are some hazards involved. These hazards include fiscal loss, and psychological dependence. It is true that dependence can come about with about any activity. I feel that chancing should non be singled out, and that the money spent on anti-gambling runs could be better spent on other issues such as drug consciousness or malignant neoplastic disease research. I besides disagree with the statement that the civilization of chancing undermines indispensable American values by doing it seem like the good life is no longer earned by difficult work and doggedness, but alternatively based on fortune in games of opportunity. I feel that it does about the opposite. We are invariably reminded of the astronomical odds of winning the province lottery or other games of opportunity. I ever hear people stating, # 8220 ; Did you know that you are more likely to acquire struck by lightning than win the lottery? # 8221 ; This illustrates to me that people do non hold a false sense of the odds. In add-on, we are ever listening to radio commercials reminding us to # 8220 ; play responsibly. # 8221 ; So the inquiry remains # 8220 ; What should be done? # 8221 ; I believe that the gaming industry should be allowed to go on enlargement without excessively much ordinance. I agree that the disbursement forms of the American consumer are the best regulators of the industry. Along with every other industry, province lotteries and casinos should run under the same normal consumer protections that are applied to all other industries. However, we can non deny that people can develop jobs attributed to chancing. I believe for this ground it would be a good thought to spread out research and intervention plans to assist people who suffer from compulsive chancing upsets merely as we have plans for intoxicant nuts. Within the last 20 old ages, there has been a dramatic growing in chancing and casino development within our state. Gambling is no longer considered an illegal action, like the yearss of the # 8220 ; Wild West. # 8221 ; In contrast, chancing is now promoted as amusement by about every province and the gaming industry. I believe that chancing is non a job but a possible solution that contributes financess to public plans, cut downing the rise in revenue enhancements, supplying occupations, and assisting economic systems.

Diverse Hispanic American Groups

Diverse Hispanic American Groups Free Online Research Papers The four groups Mexican Americans, Puerto Ricans, Cubans and South Americans have been chosen for identifying the linguistic, political, social, economic, religious and familial conventions and way of life of these different Hispanic groups living in the U.S. All these groups are from different regions but have been placed in one category due to the similarity of their language. The base is Spanish but the accent and the meaning of certain words are different. Two groups; Mexican Americans and South Americans, even though they are the same region have different dialects as well. Mexican Americans The Mexican American population is the largest minority group in America. The Census Bureau data shows a record of over 35 million as of March 2005 (legal and illegal). The Mexican Americans come from all over Mexico resulting in a wide variety of linguistic varieties amongst them. Mexico’s language is derived from Spanish but varies from different regions in Mexico. A majority of Mexican Americans do not speak Spanish at all, native born mainly. The Mexican American population is very much into the political civil rights in America. They are active in many civil rights movements, from workers rights to voting rights. The social status of the Mexican Americans is poor due to the majority not having an education. Alba (2006) states that, a very low level of Mexican-American educational advancement beyond high school, regardless of generation. Because of the poor education, economically the Mexican Americans are behind White Americans. A writer for the Public Policy Institute of California writes Substantial education and wage deficits persist between people of Mexican descent and other Americans. Third generation Mexican Americans in California average a year and a half less schooling and about 25 percent lower wages than non-Hispanic whites. (Grogger, 2002, p.132) PUERTO RICANS Puerto Rico has one of the most dynamic economies in the Caribbean region. Plantation sugar production dominated Puerto Ricos economy until the 1940s. Recently the economy has suffered budget cuts from U.S. The Puerto Rican economy has depended heavily on the tax incentives given to U.S. mainland companies and on federal transfers. In 1993, President Clinton aimed to cut the Section 936 tax exemption for U.S. companies and introduced legislation to Congress to replace it with a more modest tax credit linked to wages paid by those companies in Puerto Rico rather than to profits. However, the economy of Puerto Rico has benefited greatly from US investment. It is one of the healthiest economies in the Caribbean with a diverse industrial sector and an important tourist industry. Only a very small percentage of the labor force works in the agricultural sector (coffee, sugarcane, pineapples, bananas, plantains and dairy products) whilst much larger numbers are employed in industries incl uding electronics, pharmaceuticals, clothes and food products. The people of Puerto Rico represent a cultural and racial mix. During the early 18-century, the Spaniard in order to populate the country took Taino Indian women as brides. Later on as labor was needed to maintain crops and build roads, African slaves were imported, followed by the importation of Chinese immigrants, then continued with the arrival of Italians, French, German, and even Lebanese people. Spanish and English are both official languages in Puerto Rico although not everyone speaks English and Christianity is the main religion in Puerto Rico; a high percentage of the people are Roman Catholics. There is also a small Jewish community. Santeria, an Afro-Caribbean religion, is practiced by some Puerto Ricans. Puerto Ricans have many similar rights as any other U.S. citizen. Puerto Ricans cannot vote for the president even though they are citizens of the United States. They are excluded from paying federal income tax also. Though some of the privileges associated with citizenship have been withheld from Puerto Ricans, they are allowed ?unrestricted U.S. Migration?[which has] made New York city the one place with the most Puerto Ricans anywhere in the world (over one million) This immigration privilege is something many Hispanics would love to have. Cuban Americans, particularly in the Miami vicinity, tend to be considerably further cautious politically than other Lat ino groups and shape a dominant voting obstruction for the Republican Party in the political arena. Cuban Americans Cuban Americans are often affiliated politically with Jewish Americans while Puerto Ricans have similar affiliations with African Americans. Mexican Americans and Puerto Ricans are apt to favor liberal nominees in national and state elections while Cuban Americans are notorious for their powerful conservative ethics. As the Puerto Rican community becomes more educated, political activity expands. Further circumstances like the advent of bilingual programs, the steady arrival of certain kind of religious organizations, and the appointment of politically productive officials make it easier and beneficial to take part in the political process. South Americans The Salvadorians civilians that reside in the U.S. do not seem any different from how they live in their homeland. To begin they left their life behind to move out of the struggle. Since the civil war El Salvador by force had to witness the drastic between two government parties. The politics, economy and society changed with a heavy impact that causes the country to breakdown its structure normal living. Because the U.S. got involve helping defeat the communist party by giving military weapons and also letting American soldiers to fight in combat. Help from the U.S. is what given a very supportive reason why El Salvador no longer holds colones. (Salvador money) they now use U.S. dollars to pay off their debts. They have shown minor progress to influence them to move forward from immigrant status to U.S. citizens. The Hispanic American population has had to overcome many obstacles in their history. Although each individual group within the Hispanic American culture has its own distinct cultural identity, they seem to all be labeled Hispanic Americans because of the commonality of their language. In fact, each group may speak Spanish, but they each have their own dialect of the language, and many times their common words have different meanings. Most of the family structures and religious practices are also different. Doing this assignment helps to understand that not everyone is the same just because they are the same color. Research Papers on Diverse Hispanic American GroupsThe Effects of Illegal Immigration19 Century Society: A Deeply Divided EraTwilight of the UAWPETSTEL analysis of IndiaResearch Process Part OneInfluences of Socio-Economic Status of Married MalesAssess the importance of Nationalism 1815-1850 EuropeRelationship between Media Coverage and Social andPersonal Experience with Teen PregnancyDefinition of Export Quotas

Managing markets Essay Example | Topics and Well Written Essays - 1000 words

Managing markets - Essay Example "Customer relationship management teaches the tools that are needed to reach a customer in a way that instills trust and confidence. Some of these tools include methods in the way the customer is approached. Building up a level of common ground with the customer is an effective way to start building that confidence. Studies show that people are drawn to what they are attracted to. When a customer is approached by a salesperson that is confident, well dressed, and can communicate well, they are more likely to listen from the beginning to the end" (StreetDirectory). The customer relationship strategy can either be an IT-based or a staff-based solution. Markets with low contact such as through the internet should employ an It-based solution, while markets with high contact such as a high-fashion shop should employ a staff-based customer relationship strategy. The other necessary to a successful customer relation is of course the staff. Being the people who have direct dealings with the customers, the staffs can make or break customer relations. If the service is excellent, then customers will be encouraged to return, as opposed to an ugly and disrespectful service. To maintain an effective staff, the management has a very active role to do. First important thing to have is a good salary. It is understandable that a good salary breeds contentment and loyalty. Second is good working condition. Inevitably, the working condition affects the mood of the workers. A good working condition lightens up things for the workers and this is conveyed to the customers. Lastly, a good management brings a smile to the staff. With a good management, staffs find it more enjoyable to work. Conclusion Customer relation has its roots from the management. This is transcended into the employees and staff and conveyed to the customer. An excellent service, coupled with information technology would both boost relationship with the customer. Works Cited StreetDirectory. Importance of Customer Relationship Management. 9 September 2009 . TechTarget. http://searchcrm.techtarget.com. 9 September 2009 . Public Relation and Social Networks Introduction Public Relation is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. "The main goal of apublicrelationsdepartment is to enhance a company's reputation. Staff that work inpublicrelations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of apublicrelatio

Statistics Assignment Example | Topics and Well Written Essays - 500 words - 5

Statistics - Assignment Example Print material is also more credible since internet sources are generally easier to circulate material on the internet than to print within a book. Moreover, print material is timeliness thus making it more credible than internet material. Credibility of a source is determined by the author and the publisher. Renowned publishers particularly associated with reputable universities are considered to be reliable sources. This is because reputable authors and publishers are considered to be having better credentials thus making the source more credible. Credibility mainly depends on the author’s background information that ought to display evidence of being credible, truthful and knowledgeable. Poor credibility is determined by the tone, style and competence of the under writing that lack anonymity, lack of quality control, negative metainformation, and poor grammar. Accuracy mainly relies on the date of the prevailing information. It ought to be timeliness, comprehensiveness and audience focused. Lack of accuracy on the internet information is depicted by lack of date of the underlying document, vagueness, very old date information that swiftly changes and single sided perception of ideas. Reasonableness mainly entails analyzing the information in regard to fairness, objectivity, moderateness, and consistency of the information in the underlying source. Lack of reasonableness is depicted by unbalanced tone, over claims, presence of massive sweeping statements in regard to unnecessary significance and corresponding conflicts of interest. Support is depicted by statistics and corresponding claim of facts of the underlying source. Poor support sources is one that have presentation of statistics devoid of the identification of the source, lack of the source documentation in cases where documentations are vital and lack of supportive sources that have similar information. The

Antigone by Sophocles and Ancient Greek Civilization Essay

Antigone by Sophocles and Ancient Greek Civilization - Essay Example Creon fails to acknowledge her plea and is condemned to death. Creon had presented the rule that the person who would bury Polyneices would be subjected to death. This is because he had termed him as an intruder and a murderer to his predecessor Eteocles in the battle for the throne (Sophocles 2) Creon had made the ruling that the body would be left to rot instead of a proper burial, a ruling that Antigone defied. Unlike his brother, Eteocles had been given a proper burial, and the angry Antigone sought to place her brother’s body to rest in peace. The actions of the woman to disobey his ruling angered the king and sentenced both Antigone and her sister Ismene to death (Sophocles 1). Consequently, Creon’s son Haemon pleaded with his father to overturn his ruling because he had been engaged to Antigone, and had not wished to lose his fiance. Creon failed to adhere to his so wishes, but releases Ismene banishing her from the land. Furthermore, the prophet Teiresias warned the king against defying the gods wishes to bury Polyneices and warning him of a tragedy. The events witnessed Theban citizens recite a chorus that reminded the king that the prophet had never been wrong and that, his ruling that he would lose his son would happen. He hurriedly changes his mind for fear of the misfortune and performs a proper burial ceremony to bury Polyneices body (Sophocles 9). On the attempt to free the imprisoned Antigone, he is too late to avoid tragedy and finds a dead prisoner bringing more sorrow in the death of his son who chose to stab himself. The heartbroken Creon returns to his palace to meet an added misfortune in the death of his queen Eurydice who, chose to kill herself on the news of her son’s death. The story teaches on poor leadership skills and the consequences of defying the wishes of the gods. Democracy in Athens The reek had been a barbaric tribe that had migrated from the European nation to Aegean in the quest for a new land. The inte raction led to the integration of their traditions and those of the natives that they had encountered in the region. After settlement within the region, the individuals became influenced by Crete establishing an organized civilization by 1600B.C. known as Mycenaean civilization (Lewis 46). The Greeks adopted the trend from the Babylonians and Hittites to incorporate found civilization and practices to their own creating a different civilization form. Greek civilization had been created to present an organized system that had not failed to achieve organization. The states had been minute consisting of contained towns built at the center of a higher ground with temples created to present a civilization that defined the state. The Greek created fortress and temples that presented significant importance to the Greeks and a center of unity. The example was presented in Athens that had been termed the city of Athena the goddess who had been charged with the town and offered protection to the members. Democracy stretched in Greek to accord participation of all the members developing a term, polites in their language to define the citizens. The Greeks had been organized in city-states lacking a universal empire and protected through an extended land and sea. With the lack of an organized government, the states did not possess the value to employ professional forces that would offer the needed protection. Brave men who had chosen

Young Peoples Following Social Media Trends

Young Peoples Following Social Media Trends RESEARCH TOPIC : SOCIAL MEDIA RESEARCH TITLE : STUDY ON THE REASONS YOUTH ARE PRONE TO BLINDLY FOLLOW TRENDS ON FACEBOOK. 1.0 Abstract In this digital era, social media plays an important role. It helps people to connect with their friends and family without geographical distance and time. Social media has changed the Malaysian sphere in all aspect of life. Yet, it also has their influences towards youth through social networking site, for example, Facebook. This research examines the reason of youth was prone to blindly follow trends on Facebook, specifically in Malaysia. Through this research, it will investigate the reason of youth follow trends blindly and how this trend affects their life or friends and family members. 2.0 Introduction Facebook was officially established in February 2004 and it was founded by Mark Zuckerberg at the age of 20 (Phillips, 2007). Facebook, a social networking site is a second most visited website after Google, with more than half of the member checking in at least once a day (Gilsdorf, as cited in Freeman, 2011, p. 2). Facebook, announced that average referral traffic from Facebook to media sites has increased by over 170%, almost tripled, in the past year (Colwyn, 2013). It’s not only a popular trend to log in to the Facebook, it is also a way to connect people all around the world. Facebook is used to hold a closer relationship between people, friends and family members by photos and statuses uploaded on Facebook by appearing in the â€Å"Newsfeed†, which is a feature that will automatically notify user with their friends’ posts and updates (Freeman, 2011). Therefore, whenever users’ friends post status on Facebook, they can immediately receive it through their â€Å"Newsfeed†. However, users’ may misuse this social networking by following popular trend on Facebook. The aim of this study is to find out the reasons the youth are prone to blindly follow trends on Facebook. One of the trend that followed by the youth is committing suicide after posting status on Facebook and another trend that followed by youth is based on political news and issues. In 2010, Alviss Kong committed suicide by jumping off from 14th floor from the apartment he stayed, in Cheras, Kuala Lumpur after posting the last status, counting down on Facebook, the status at 11.15pm read â€Å"Count Down For 45mins..What should I do in this 45mins?† (Bedi, 2010). Two months after Alviss Kong committed suicide, another 17 years old school student jumped off from 2nd floor of the school building after posting a status few days before that she wanted to take back her own life (Lam, 2011). After finding out the reasons behind these cases, parents should take action and always aware w ith their children’s activities and social life. The strong family bonding may reduce the happening of the similar cases. Next, youth will share news regarding politics being spread by certain parties without being filtered. The positive view of this issue is that, it encourages transparency in political field. Since the traditional media are fully being controlled by the government, the opposition spread news through new media, and one of it will be Facebook. Videos and news about politics are being spread vulgarly on Facebook and it eventually caused the Barisan Nasional (BN) to suffer unusual losses to the opposition’s parties which included the Democratic Action Party (DAP), People Justice Party (PKR) and Pan-Islamic Party (PAS) by losing the states of Penang, Selangor, Perak, Kedah and Kelantan (Muniandy Muniandy, 2013). The negative view of this issue will be, the youth sharing unfiltered, hoax and unreliable news about politics and sometimes it is from a not reliable sources may cause chaos to the country. This trend is able to bring the interest of the youth towards politics. The youth i s the one we are hoping for in the future for our country. Their interest towards politics is rather important. Nevertheless, they should be trained to know how to differentiate true and fake news and whether the sources are reliable. 3.0 Significant of Study This study will be a significant endeavor in awareness raising among teenagers. This will prevent them to be the next victim. Besides that, it also decreases the suicide rate in Malaysia. 4.0 Research Objectives The objectives of this study is to investigate the reasons of teenagers following Facebook’s trends blindly and how these trends will affect their future life. This may even affect their family members and people around them. 5.0 Research Questions 1. Why do they follow these trends blindly? 2. To what extent will these actions have influence their life? 6.0 Literature Reviews Social media has branched and enrooted itself into the daily life of most people, since the advent of it. According to (Nistad, 2013), social medias are tools that can establish relationships and form interactions between people across the internet. Facebook, is a widely popular social networking site worldwide. Based on a survey done, in Malaysia, among 98 respondents almost all of them have Facebook accounts while half of them said that they used Facebook everyday (Abdul Jalil, as cited in Muniandy Muniandy, 2013). In the past ten years, since the establishment of Facebook, we have witnessed different types of trends on Facebook among its users in Malaysia. In this study, we aim to determine reasons why youth are prone to be influenced and tend to follow these trends blindly. The two main trends we would be looking into is the suicide trend, and another is about the trend of sharing political issues and news, even though some of it maybe hoax. Compared to grown-ups, youths are more easily influenced into making bad decisions, and involving themselves in dangerous behaviours, because they are still naive and have a less developed mind (Scott Steinberg, 2008). Hence, it is important that youths are always monitored for any unusual behaviours. For example, the very hot issue back then in 2010 was the suicide case of 22 year-old Malaysian youth, Alviss Kong, who jumped of the apartment building after the break-up with his girlfriend. When he posted his status on Facebook about his suicide intentions, nobody took this seriously except his sister, but he assured her that he was joking. Would things be different, if, only if his peers or even his ex-girlfriend had talked him out of it? Or maybe encouraged him that he still has a long, bright future ahead of him? Or was it the society that actually led to this tragedy? A few weeks later, another 17 year-old girl jumped off her school building after a suicidal post on her Facebook a few days earlier. Could she have been influenced by Alviss Kong’s case? Because in some comments left by young internet users, they see his actions as a â€Å"heroic† action, by ending his life dramatically, and gaining the spotlight of the society (Lim, 2010). It is these comments that actually reflect what influence Facebook has on youths today, in this case it is worrying, since many view suicide as heroic. These foolish and selfish actions of suicide brings side effects to family members of the deceived, as well as people around them. For example, Alviss Kong’s parents faced more grieved because his case was magnified, with his suicidal Facebook post. His ex-girlfriend was being blamed by certain parties for inflicting his suicidal thoughts. Besides that, unformed identity is also one of the reasons youths are prone to be influenced by trends on the social media like Facebook, due to the fact that those trends are created by their peers and people around them. They also easily give in to peer pressure because they are still in the journey of developing their own identity (Scott Steinberg, 2008), and their stand in the society and political views. In Malaysia, the opposition coalition made optimum use of social media, especially Facebook to reach out, and to disseminate their ideology to potential voters (Muniandy Muniandy, 2013). This has helped them to win the ruling power of 5 states in Malaysia, namingly Kedah, Kelantan, Penang, Perak, and Selangor, during the March 2008 General Election. Many young Facebook users tend to believe political news from Facebook because most of the traditional media is controlled or privatized, and owned by people related to Barisan National, the ruling coalition of Malaysia (Seneviratne, 2007 as cited in Muniandy Muniandy, 2013). Of course, it is trustworthy if the news came from official pages of the opposition parties. So, when one of them starts sharing these news and issues, almost all will follow to do so because of peer influences. However, youths must be aware of fake and misleading informations, and they should be able to analyze the accuracy of a certain news, not just believing ev erything on Facebook without thinking wisely. Hoax may cause these youths to be too extreme in their political stand due to the fact that the unfiltered and uncensored information they are receiving on Facebook are actually created by strong supporters of either political parties. That is why, to a certain extent, it is a good that medias are filtered before sensitive informations are leaked out to the public that may cause chaos and unstabality of a country. 7.0 Methodology To ensure this research will obtain its necessary finding, both qualitative and quantitative research will be used. Quantitative research through survey distribution is used to obtain information. This survey will be conducted in online method as it is the most appropriate medium for mass analysis and to collect mass statistic in order to measure and acquire the needed conclusion. We have set 16 to 24 years old youth, who are the active Facebook users as our target audience. This group of target audience must have at least 1000 followers in their Facebook account because this shows they have more influence potential. We will ask the questions about the categories of the posts, photos that they shared, the averages of the ‘like’ that they gained in each post or photo, the number of followers and others. By using this method, we can analyze the data of the power of influences among the youth. We also will know the type of message that influences youth the most. Qualitative research will also be utilized through interview to further acquire in-depth findings for this research and to obtain quality data. The respondents of this interview are randomly picked. We will ask for permission before the interview will be conducted. In this interview, we will ask them about the opinions, feelings and motives when they spreading or following the messages which they saw on Facebook. Besides, we also will ask them about how they judge or analysis the credibility of the messages on Facebook. It is important that the qualitative interviews are used to identify and collect information regarding their experience in using Facebook. We can do analysis and find out the answer for our research. 8.0 References Bedi, R.S. (2010, December 19) Heartbreak in Facebook world. The Star Online. Retrieved 21 March 2014 from http://www.thestar.com.my/story.aspx/?file=%2f2010%2f12%2f19%2fnation%2f7647966sec=nation Colwyn, S. (2013, December 3) Facebook pushing quality content to the top on its newsfeed. Retrieved 24 February 2014 from http://www.smartinsights.com/social-media- marketing/facebook-marketing/new-facebook-feature-newsfeed-content changes/ Freeman, L. K. (2011). Wall of me: Facebook self-disclosure and partner responsiveness resulting in confirmation or violation expectations and consequences for intimacy and relationships. (Doctoral dissertation). Retrieved 18 February 2014 from http://media.proquest.com.libezp.utar.edu.my Lam, J. (2011, February 24) Malaysia: Suicide a Rising Problem. Global Voices. Retrieved21 March 2014 from http://globalvoicesonline.org/2011/02/24/malaysia-suicide- a-rising-problem/ Muniandy, L., Muniandy B., (2013). The impact of social media in social and poitical aspects in Malaysia: An overview. International Journals of Humanities and Social Science, 3(11), 71-75. Retrieved 21 March 2014 from http://www.ijhssnet.com/journals/Vol_3_No_11_June_2013/8.pdf Phillips, S. (2007, July 25). A brief history of Facebook. The Guardian. Retrieved 21 March 2014 from http://www.theguardian.com/technology/2007/jul/25/media.newmedia Nistad, S. A. (2013). The Age of You: How to Understand and Benefit from Social Media and the Connected Society. Retrieved from 21 March 2014 http://books.google.com.my/books?id=Ivl03knZT14Cdq=definition+of+social+mediumsource=gbs_navlinks_s Scott, E. Steinberg, L. (2008). Adolescent development and the regulation of youth crime. Retrieved from 21 March 2014 http://futureofchildren.org/futureofchildren/publications/highlights/18_02_Highlights_01.pdf Bedi, R. S. (2010, December 19). Heartbreak in Facebook world. The Star Online. Retrieved from 21 March 2014 http://www.thestar.com.my/story.aspx/?file=/2010/12/19/nation/7647966sec=nation Lim, S. G. (2010). Youths lost in cyberspace. Retrieved from 21 March 2014 http://www.edvantage.com.sg/content/youths-lost-cyberspace Muniandy, L. Muniandy, B. (2013). The impact of social media in social and political aspects in Malaysia: An overview. International Journal of Humanities and Social Science, 3, 11. 1

Public Health and Nineteenth-Century Literature Essay -- European Euro

Public Health and Nineteenth-Century Literature "To envy nought beneath the ample sky; to mourn no evil deed, no hour misspent and, like a living violet, silently return in sweets to heaven what goodness lent, then bend beneath the chastening shower content." -Elliot The concerns and problems of the people living in nineteenth century England differed dramatically from those that eventually challenged those living in the same place during the 20th century. During the nineteenth century the English were plagued with many epidemics, but lacked the knowledge and capability to successfully treat and eliminate these diseases. London, like other British cities, had appalling sanitary conditions. These conditions were responsible for a rash of epidemics which so heightened public concern about the city's poor health conditions that in 1848 a general Board of Health was established. Among the Board's members was Edwin Chadwick. In that same year, John Simon, a London surgeon, was appointed London's Medical Officer of Health. Chadwick and Simon dominated London's public health movement from the 1840's - 1870's. Indeed, these two gentlemen were behind the 1875 Public Health Act which consolidated and expanded previous legislation on housing and sanitation, noxious trades and factory conditions. During this same time period, John Snow documented the importance of clean water to public health. Despite these efforts, however, cities like London continued to have higher mortality rates than rural areas until late Victorian times. Initially, physicians at this time were not equipped to handle the serious epidemics that were arising out of the poor health conditions of the time. They argued over the epidemics' origins, the appropri... ...olera found? In overcrowded filthy conditions, water supplies, unwholesome food etc. He was only one of the many authors telling the stories of his time. References Dickens, Charles, Dombey and Son. First published in 1848, Reprinted in Penguin Classics in 1985. Gaskell, Elizabeth, Mary Barton. First published in 1848. Reprinted in Penguin Classics in 1985. Pelling, Margaret, Cholera, Fever, and English Medicine 1825-1865. Oxford University Press, 1978. Russell, WMS, Biology and Human Affairs: A British Social Hygiene Council Publication. "Biology and Literature in Britain, 1500-1900. . . " Pages 50-72. Smith, F.B., The People's Health 1830-1910. Published by Holmes and Meier, 1979, New York, New York. USA. Williams, Guy, The Age of Miracles, Medicine and Surgery in the Nineteenth Century. Academy Chicago Publishers, Chicago, Ill., 1987.

Coca Cola in India

Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993.Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for polluting the nearby fresh water and ground water and soil; because of thi s issue, farmers are suffering from water scarcity. Despite all these social and cultural issues, customers are using Coca-Cola due to its strong brand reputation all over the world.This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy changes, Coca-Cola will be able to establish its brand reputation and increase its market share in the near future. This report is prepared from an organizational point of view. The point here is to prepare a report from a consultant point of view, as Coca-Cola has hired us to do a market study and analysis on the cultural factors the company is envisaged to face in the Indian Market.Read further to gain better understanding about the impact of culture on business processes and activities, and also on the business performance. 2. TERMS OF REFERENCE? Our company is the leading consultant in India which focuses on Indian market studies. We conduct market surveys on comp anies and their products. We do market survey based on the present and future market situations. We help our client to have a proper stand in Indian market against their competitors, and help them with strategies to enter the market, market segmentation, product segmentation and sales techniques.It is possible by analyzing the past and present conditions of the company, and by learning their past actions in the society and the economy.? Our client is of United States origin which is a leading soft drink company in entire world. Coca-Cola has got a strong brand image through out the world. Our client is the first company which introduced soft drinks in the world. Public has already accepted its taste and quality all over the world.? Our client would like to know about the present condition of Indian market so tat they can start their business according to that.They also want to know about the culture of the Indian people to know about their consuming nature. The client needs to know whether they can survive in Indian market and what are the drawbacks that they may envisage during their operations in India and that they should consider before starting up the business in India. 3. CURRENT SCENARIO? There has been a great competition between refreshment drinks in Indian market. Coca-Cola is the world’s largest and first soft drink manufacturer. As part of the Globalization program, India has made it easy for multinational companies to enter the Indian market.Globalization has made the whole world into one market by reducing the trade barriers and minimizing the risk. It is noticeable that many multinational companies had failed in Indian market. This failure is mainly due to improper knowledge about the country and the national culture. It is very important to know about the people and their consuming behavior. Culture plays an important role in consuming behavior. Coca-Cola is mainly associated to the issues related to the brand, reputation and Corporate S ocial Responsibility (CSR).?Present situation of the country is favorable for multinational companies to start their business in India. As we had already seen that Coca-Cola is the largest selling soft drink in the world, they do have direct opportunities in the Indian market. Even though it is facing some social problem in India, Coca-Cola has got good market in India. The main target customers are youth who has already accepted the taste of the drink.? Coca-Cola should give more importance for the culture of the people because culture is a major element which decides the consumer behavior and purchasing patterns.India is a country where people are keener towards the culture. Considering Geert Hofsted’s cultural dimensions here in this case, it is clear that, uncertainty avoidance India is less and people are not so flexible to adopt the sudden changes. In India uncertainty avoidance is indexed at 50, which shows that people are sensitive and emotional towards exploitation a nd invasions from other people or culture; so that before entering to the Indian market, it would be a good strategy to avoid such issues by planning the re-entry as a step by step process.According to Geert Hofstede (2001), â€Å"culture is the collective programming of human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values. † It is quite understood from the bellow given chart that the US and Indian culture had got vast difference. So it is not easy to cop up with the Indian market. Therefore, it is important to have a detailed analysis on Indian market so that they can initiate a fail proof and systematic market entry.Source: Geert Hofstede’s Cultural Dimensions? 4. ANALYSIS OF THE SITUATION? The present situation can be analyzed by SWOT analysis which clearly shows the strengths, weaknesses, opportunities and threats which the client is envisaged to meet. India is a country wh ere the cultural diversity and linguistic differences make it difficult to identify how the company is going to be traded while they enter the Indian market. Indians are those who give more value to trust , value, quality and so on.Therefore, it is very important that they should give importance for Price, Quality and Quantity; which means, Indian consumers have more purchasing power for products like high level of quality with less price; therefore, it is clearly states that the company should not entertain any price quality trade-offs in Indian market.? The below section explains the SWOT analysis of the company. The analysis shows where the company is more powerful in the market compared to its competitors and where it is week and how to improvise them to get more market share in present market.? 4. 1. STRENGTH? †¢ Reputed brand? Global brand recognition? †¢ Bottling system? †¢ Technological advancement? †¢ Efficient management system? †¢ Good marketing k nowledge 4. 2. WEEKNESS? †¢ Lack of knowledge about Indian culture in detail? †¢ Uncertainty avoidance? †¢ Lack of marketing expertise in the Indian conditions? †¢ Hazardous by products and health issues? †¢ Facing issues with water exploitation and resource exploitation all over the world 4. 3. OPPORTUNITIES? †¢ Huge market? †¢ Advancement in technology? †¢ Growing Indian market? †¢ Good brand name? †¢ International trade barriers has been reduced? †¢ Youngsters’ tendency to adapt to the western culture 4. . THREATS? †¢ Threat of substitutes? †¢ Health consciousness of Indian consumers? †¢ Cultural habits? †¢ Price war? †¢ Unstable political condition? †¢ Uncertainty avoidance? †¢ Difference in management styles? †¢ Indian tendency to avoid foreign products The above mentioned are the strengths, weaknesses, Opportunities and threats of Coca-Cola’s operations in India. It is very clear from this SWOT analysis that there is good opportunity for Coca-Cola in Indian market because most Indians have accepted the taste, so that it is very easy to penetrate the market and to earn more market share in the Indian market.However, this needs to have clear cut ideas about promotion techniques and public relation activities since the competitors have strong grounds in India market and needs to overcome the pressure raised by socio-cultural barriers.? 5. SOLUTIONS AND RECOMMENDATIONS? Coca-Cola need to concentrate in many aspects so that they can grab more market share and earn respect from the community members. The company’s brand reputation and brand recognition is not enough for them to grow in the Indian soil. Indians take business so seriously and their approach is entirely different when it comes to purchasing patterns and habits.Therefore, Coca-Cola has to adopt alternate branding and promotion strategies to develop its fan base in India.? 5. 1. PUBLI C RELATIONS? The main and foremost solution is that to communicate openly with the key constituents; including the public, media, employees, trade channels, state and national government and suppliers. They should do an open and honest communication to resolve the problems so that issues can be identified and resolved. An honest and open approach is always appreciated in the Indian society. Communication is the best method through which consumers can have proper and clear picture about the company and its product.Efficient public relation is very much equivalent to a smart and efficient promotion, which eventually make the consumers to buy our products. Communication has its roots in a person’s behavioral aspects. Behavior is directly linked with culture. As Smith et al. , (2002), states, a person’s behavior, cultural values and personality can directly affect a business and the managerial behavior. Therefore it is important to communicate with the customers in accorda nce with their cultural status and values. Without proper public elations and communication there are chances that public may not get good knowledge about products and they may be left unnoticed.? 5. 2. ENHANCE RELATIONSHIP WITH GOVERNMENT? In India, it is widely known that the government systems and procedure lack transparency in its operations. Therefore it is very important to have very close relation with the government. This can be done by actively participating in Government driven charity operations and government initiated infrastructure development. Indian people and government always appreciate any true effort towards the development of the country.This also helps in building reputation among the people. India is a country, where reputation and relationships are valued to the core. They believe in qualitative elements than quantitative elements. (Lothar Katz, 2008). Therefore it is important to keep good relationship with the government. Ethical issues like water resource exploitation etc. are believed to be hyped by the media and not the general public. However, it is important for the company to generate and implement a corporate social responsibility system in India, and operate within the guidelines of that system, which will prevent any such unwanted situations.? . 3. LAUNCH MARKETING CAMPAIGNS? Marketing campaigns are the best way to push a product into Indian market. This will create awareness among the general public which makes the sales easy. Indians would like to have more details on everything they choose; let it be soap, or even a television, they would like to know more about the product. If the product is of optimum value in terms of price and quality, they would definitely go for it.? 5. 4. LISTEN TO THE CUSTOMERS? Consumer behavior is an important part in any business. In order to find the differences and their demands, it is very imp0ortant to listen to the consumers.This can be done by initiating a survey or a feedback system. List ening means, the identification of areas and aspects where the company is lagging. If the company can make the customers feel that they are valued and considered, then they would come back to those particular products. Therefore, it is very important to listen to their comments, make necessary adjustments on service and products and creating a strong customer base. 5. 5. MANAGING STYLE? Management style and its efficiency decide the quality of management in a particular country.Multinational companies are believed to have many managing styles and organizational culture. However, t is important to have a management style tailored to the hosting country’s cultural and social value. Having an alien management style may create issues with the domestic employees in the long run. Also, developing a country specific management style will help in delivering quality and on demand services to consumers and general public; which will eventually help the company in the future. This will also make the employees feel that they are considered and their opinions are welcomed.? 5. 6.PULL BACK PRICE- QUALITY TRADE –OFF PLANS? Indians are those who give more importance for quality and trust. It is practiced in India for many long years. Indians rely more upon quality of the product with lower prices. So India is not a place to follow up with Price – Quality Trade – Off. Even if the prices are higher, Indians may consider this product due to its quality. Indian society and the culture are very much vulnerable to quality tradeoffs.? The above mentioned are the important solutions and suggestions that company should concentrate more in Indian market in order to sustaining in this competitive market.It is too important for a company to have a long life in market; so to attain this they should study the market at first in detail and the culture and purchasing power of the public. 6. SUGGESTIONS? According to Robert Tannenbaum and Warren H Schmidt â€Å"ma nagement styles are characteristic ways of making decision and relation to subordinates†. Different management styles can be applied based on the nature and culture of business, the nature of task, the nature of work force and skills of the leader. This definition is given to understand management style in general.Every country has got its own style of management. It is necessary that they should have a correct view about the management style of particular country. As seen in definition, management varies from business and their task; so it is very important to understand the task and the business at the most and then decide the appropriate method of management. As Elenkov and Manev (2005) suggests, it is the responsibility of top managers to coordinate with the subordinate and innovate in management styles and thereby improving the efficiency of the system.?India is the country where people give more importance to culture. Based on Geert Hofstede’s cultural dimension i n India uncertainty avoidance and long – term orientation is more. Uncertainty avoidance means Indians are too slow in accepting the sudden changes and they follow up with traditional styles so it is more important for the company to do a proper analysis on the consumer behavior and product requirement. Another important factor which should be taken into consideration is Long- Term Orientation. India is the place where this is followed more because Indians are more towards tradition and their customs.It is not easy to make them accept the sudden changes. So there should properly take consideration of long – term orientation also (Geert Hofstede, 2001).? They should also give more importance for Price – Quality Trade- Off issues. Indians are those give more value for trust, value and quality. They are keener towards more quality with fewer prices. They give more value for quality rather price. So it is more important for the company to give more importance for th e quality and their pricing strategy which need to be favorable for their business too.?In business it is not enough to keep present condition safe to have a long life and they need to study the market properly in every moment because the nature of market changes as new competitors come in. So to overcome these fluctuating conditions, they should always keep an open eye on how the market goes in next moment. For this the company needs to establish a market analysis team who can conduct on demand analysis of the market or outsource the task to us.? These are all the solutions and recommendations for the company which should be followed.It is not easy for a company to run business smoothly without considering the issues, especially if the company is of foreign origin. Therefore they need to understand the market and key trends in order to sustain in the market.? 7. FORECASTS AND PREDICTIONS? The company can definitely establish their presence in Indian market once again, because it ha s already got a strong good brand image for long years. As Indians are those who give more importance for trust and quality, this brand image from past will help for its sustainability in Indian market. As India’s population is high, they can get a good customer base.Apart from this, in Indian customers include large number of youngsters who is adopting the modern cultural values and supporting westernization. Thus, it is easy for the company to make them as target customers. Due to globalization, many multinational companies had entered Indian market and Indians had accepted many of those companies which clearly say Coca-Cola still have large potential and scope in the Indian market. As India is in the stage of modernization and economic reform, the consumption of soft drinks has been increased so it is a good opportunity for Coca-Cola to make a proper stand in Indian market.After considering the above mentioned solutions and recommendations it is sure that the company can m ake a proper stand in Indian market and re-establish their operations for ever. 8. CONCLUSION? Conclusion is the important part of a case study. After doing a detailed study on socio-cultural barriers of Coca-Cola in India, the most noticeable factor is the company is not following and considering the social and cultural trend and factors. The main drawback which Coca-Cola is facing is it is going against environment or exploiting environment.The company is using fresh water in such a large quantity where there is a crisis for fresh drinking water; apart from that, due to its waste discharge they have been spoiling the water and soil. Therefore farmers are facing numerous problems with their crops. Because of these reasons Coca-Cola is facing problems in India. These problems are indirectly affecting the life of the people staying near by to the manufacturing plant. Apart from this culture is the most important factor which company should keep in mind for further development.?From t he above given recommendation, suggestions and analysis, it is clear that the cultural and economic conditions in India is stable and favorable for the company, but the environmental problems are making g issues among the public and government. Therefore, as suggested, the company should employ an efficient corporate social responsibility team to monitor their operations in the Indian sub-continent and make policies to overcome any such instances. With the help of these suggestions, Coca-Cola can make a brilliant come back to the market. . REFERENCES? 1. Robert Tannenbaum and Warren H. Schmidt, The continuum of Leadership Behavior. [online] Available at: http://www. stewart-associates. co. uk/leadership-models. aspx Accessed on 11th January 2011? 2. PETER B. SMITH, MARK F. PETERSON and SHALOM H. SCHWARTZ, 2002. CULTURAL VALUES, SOURCES OF GUIDANCE, AND THEIR RELEVANCE TO MANAGERIAL BEHAVIOR – A 47-Nation Study. JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, Vol. 33 No. 2, pp. 188-208? 3. Lothar Katz, 2008. Negotiating International Business – India. [online] Available at: http://www. lobalnegotiationresources. com/cou/India. pdf Accessed on: 11th January 2011? 4. Detelin S. Elenkov and Ivan M. Manev, 2005. Top Management Leadership and Influence on Innovation: The Role of Sociocultural Context. Journal of Management, Vol. 31 No. 3, pp. 381-402? 5. Hofstede, G. , 2001. Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: Sage.? 6. Geert Hofstede, Cultural Dimensions of India, [online] Available at: http://www. geert-hofstede. com/hofstede_india. html Accessed on 11th January 2011? 7. Casestudy. co. in, New Coke: A Classic Brand Failure, [online] Available at: http://casestudy. co. in/wp-content/uploads/2009/11/Classic_Failure_Coke. pdf Accessed on: 10th January 2011? 8. SWAMINATHAN S ANKLESARIA AIYAR, 2001. What makes MNCs quit India. The Times of India, Published on: 4th November 20 01, [online] Available at: http://timesofindia. indiatimes. com/business/india-business/What-makes-MNCs-quit-India/articleshow/1602986123. cms Accessed on: 11th January 2011